What Are CPA Offers?

CPA stands for “cost-per-action” offers where a user fills out a form or downloads software from an advertiser. These forms can range from a single email submit (free laptop offer) to a much longer form with multiple fields (life insurance offer). Downloadable software could be for items such as toolbars, screensavers or emoticons.
CPA Advertisers generally payout anywhere from $0.25-$3.50 for a single email submit, to as high as $140 for a longer form. The following is an example of an EHarmony dating CPA offer that pays out as high as $4.75 for a single lead.

What makes promoting CPA offers so attractive is that the user generally does
not have to buy anything and is just required to enter their personal information.
Once they complete the lead, you earn a lead commission.